Resources

Practical guides on testing business ideas, running user interviews, and understanding what your customers actually do.

Illustration of a woman completing an online survey on her laptop, with a gift card incentive
Surveys

How to Increase Survey Participation: Incentives, Invite Emails and Templates

Which incentives work, how much to offer, what a good participation rate looks like, and invite, instructions and thank-you templates you can copy.

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Illustration of a customer discovery interview
Customer Discovery

Customer Discovery: The Process, the Questions and a Free Interview Guide

The five-step process, the questions that produce evidence instead of flattery, what a strong signal looks like, and a guide you can copy.

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A founder at a desk thinking through pre-launch questions
Product Validation

7 Questions to Answer Before Launching Your Vibe-Coded SaaS

The honest pre-launch checklist for founders shipping fast on Lovable, Cursor, Bolt or v0, with framing examples for each question.

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Two people in a customer interview
Customer Interviews

7 Mistakes Founders Make in Customer Interviews

The mistakes founders make over and over in customer interviews, why each one costs you, and how to fix it.

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Two people testing a business idea together
Validation

How to Test a Business Idea in 5 Steps

The most common reason startups fail is building something nobody needed. Here is how to test demand before you spend the money.

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