Every study starts with the question, not the method. We pick the technique the question needs, run it with people who match your brief, and come back with a decision rather than a data dump.
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“Comprehensive data interpretation and a professional presentation that exceeded expectations. Clear and actionable.”
Nine questions cover most of what people bring us. Each one leads to a different method, which is the part that decides whether the answer is worth anything.
The whole question rather than one slice of it. We pick the method, or the sequence of methods, that gets you to a build-or-kill answer, and say which one we are using and why.
Product validation → “Will people choose this?”Put a concept, a design or a landing page in front of the people who would actually buy it, and find out which version wins and why. Forced choice, not polite agreement.
Concept testing → “Why do people do that?”Moderated interviews and usability sessions, run live so that when somebody hesitates we can ask why in the moment. That is the difference between knowing where people stopped and knowing what stopped them.
User research → “Does it work in their language?”Native speakers check whether your translated product reads naturally, whether the tone fits, and where the copy breaks the layout. Translation accuracy is the easy part.
Localization testing → “How big is this really?”Size the problem across a whole audience rather than five people. How often it happens, what they do now, which features matter and what they would pay.
Product research surveys → “What should we charge?”What buyers pay today, the range they find acceptable, and the point where demand drops. You get a price and a tier structure, not a chart, because people asked directly overstate what they will pay.
Pricing research → “Is the output good enough?”Human raters score model outputs against a rubric you define, in the languages and domains you care about. Useful when the thing you are shipping was written by a model.
AI evaluation → “Can you reach these clinicians?”Physicians by specialty, nurses, pharmacists, patients and health system buyers, verified as currently practising before they reach your study. The audience is the hard part in healthcare, not the method.
Healthcare market research → “Are these the people who actually decide?”Finance, operations, technical and commercial professionals, verified on current role, company fit and their part in the buying decision. In B2B the job title is rarely the buyer, so that is what we check.
B2B market research →Most research fails abroad for reasons that have nothing to do with the method. The wrong screener, the wrong messaging channel, a question that does not translate. We run studies in Asia, Europe and the Americas, and the market pages say what is specific to each one.
Short enough to finish before a launch rather than after it. Two to three weeks from brief to readout call.
One question agreed, the screener written, the tasks drafted against what you actually have.
We find and verify the right people. You see who is taking part before anything starts.
Sessions moderated by a researcher, not handed to an unmoderated tool. Recordings delivered as they happen.
Findings ranked, with a suggested order of work and a readout call.
Your team can go back to the source on any finding. The recordings, transcripts and clips are yours to keep, whether or not you work with us again.
Video and screen capture of every session.
Searchable, so anyone can find the moment a thing was said.
The seconds where something broke, cut out, so nobody rewatches an hour to find them.
Each finding marked on the screen it came from, so there is no argument about what was meant.
How often it happened, what it costs, and a specific fix for each.
What to do before launch and what can wait, written for whoever schedules it.
Two to three weeks from brief to readout call for most studies. Recruitment is the variable: a consumer audience takes days, a narrow professional audience takes longer because we go and find those people rather than drawing them from a list.
No. A Figma prototype, a Lovable build, a live URL, a deck or a few static screens are all enough to test. The most common reason research does not happen is a team believing they are not ready yet.
Verified professionals and consumers screened to your criteria before anyone joins a session. Every professional is identity-verified, so the job title is real rather than self-reported, and you see who is taking part before fieldwork starts.
Recordings, full transcripts, clipped moments, findings ranked by how often they happened and what they are likely to cost, a suggested order of work, and a readout call. The raw material is yours to keep.
Projects start from €399 for one question in one market, and scale with the number of sessions, the number of markets, and how hard the audience is to reach. Running a study yourself on our platform starts at €99.
Send the question and we will come back with a scope, a method and a figure. No form, no obligation.